Envisioning in participatory design processes for civic sense-making
A temporal collective articulation of a resilient counter-narrative through the development of provotyping fictional worlds
Participatory design (PD) has been considerably broadening the gaze of the design discipline. This produced a huge impact on design processes, boosting the academic dialogue and engaging institutions as well as diverse forms of publics in give together form to the public sphere. Participatory processes can play an important role in reframing issues and reconfiguring behaviours in the common realm, opening the social imagination to boost citizenship awareness. In this paper, the authors investigate the potential role of narratives for PD activities as a key to interpret the cultural heritage and the social ecosystem of an urban settlement. They do so by supporting the development of a diffused capability of envisioning both a better present as well as a better future with and for citizens, leveraging design’s down-to-earth capacity to foresee possibilities for change. The potential of narratives for PD practices is investigated here by means of a situated and cross-disciplinary research project for the city of Ivrea (Italy), which served both to contextualise new ideas as well as to develop new techniques, pursuing the hybridisation of PD processes with storytelling and design fiction, and developing tools borrowed from science fiction, spatial design and narratology.
Color as a Crucial Element of the Artwork
Techniques and pigments in artistic creation
This theoretical and descriptive study aims above all at knowledge and mastery in the manipulation of various pictorial materials, which are fundamental for the work of painters. From the mid-twentieth century, some artists sought to explore the potential of color with regard to the materiality, concrete character, and physicality of its environment, providing the development of singularities in painting conceptions and innovation in the chromatic and spatial relations of the pictorial objects. The artists developed works that start from different premises: each one ponders and formalizes the issues of chromatic materiality in a different way, reaching very different plastic results. The potential meaning of colors can contribute to expressing shared ideas or agreed codes, but also personal and idiosyncratic ideas, particular to each one, manifesting color as a metaphor for the translation and creation of new meanings, ideas, sensations or places, according to the objectives of the work. This study intends to demonstrate that color is a fundamental element of the work of art, and can be used in the various stages of the creative process, not only in communication stages, but also in the conceptual and formal process of thinking.
Paradigm of Gender Inequality in Contemporary Art
The artistic process and the “supposed differentiation”
This investigation is subjected to a study of the literature review of a theoretical nature, through which a generalized description of the topic is made. In a more restricted way, the assumptions and strategies, in the face of gender inequality, in the field of the arts, of the western world since its origin, were ana- lyzed. Over the centuries, this issue has been discussed in a problematic way in the face of the struggle for equal opportunities of gender in the artistic world. Although changes emerged in the second half of the 20th century (during the second wave of feminism) this discriminatory situation in the artistic sphere was notorious in society and in the world, with profound changes in social paradigms. This reality in the field of art was not indifferent to these changes, as it was ex- tremely affected by feminism, both at the level of production and in artistic theory, taking into account the strong impact that feminism had on changes in the subordinate position, to a higherhierarchicalplan.Thisstudydescribes a general and current panorama of the artistic aspect of discrimination against female artists and the means conveyed by them.
Ethics in scientific research
Guidelines for the field of Brazilian design
This article brings a historical approach about ethics in scientific research. The reflection proposed here appears as a brief survey of valuable material, selected and organized through the narrative review of the literature. For that, reference was made of books, articles and academic works. The objective was to build a timeline around the theme. In addition, it aimed to recover part of history and consolidation of ethical research, a fact that promotes a significant change in the values and structure of the scientific work over the years. Nevertheless, it seeks to strengthen the importance of ethical conduct in the practice of scientific research in all areas of knowledge, with a special focus on the field of Brazilian design.
A parameter guide for developing webcomics focused on small screen reading
There is a noticeable gap in academic studies between comic books and hypermedia. On the one hand, are found several publications on both printed and digital comic books. On the other hand, are publications aimed at media and technologies for content usability for small screen devices. Therefore, this study focuses on the development of comic books for small screen device reading. A parameter guide for the so-called Webtoons was developed, based on theoretical foundation, observation of webcomics in this style on content platforms, and 3 phases of qualitative field research. The research included interviews with comic artists, comic book professionals, and, seeking successive refinement, the guide's presentation to students as educational material.
Research in Design for the health emergency
Covid-19 solutions end experimentations
The Pandemic has forced change, raising questions about design models, business models, incentives and community education. The urgency of containment measures has redefined the role of health and highlighted the role of Design, which is involved in emergency situations, in designing the universe of protective devices, intervening with Human Centered Design approaches, proposing shared strategies that translate the knowledge and experience of the most advanced research into products. The case study collects the results obtained from the elaboration of the research project financed by the Campania Region, “Smart&Safe. Design for new personal protective equipment” submitted to the call for the acquisition of research and development services for the fight against Covid-19. The research constitutes a substantial study of the problems related to health emergencies and proposes an update in the redesign of Personal Protective Equipment (PPE), now in a plural Intelligent Individual Protection System (IIPS), which determine a relational system of integrated protection.
Creation and Development of a Fashion Brand with Purpose
Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above all, social inclusion. The brand Milena Fernandes emerges during times of consciousness and inclusion, in times of sharing positive values and cultivating the soul through its purpose. The objective of this article is to describe the process, creation and development of a fashion brand with purpose, as well as, its first collection, directed towards all women, but that also offers alternatives for those who battle cancer, who have lost their hair and/or underwent radical mastectomy. The methodology used for this study was qualitative exploratory (Gil, 2010) and the instruments were: bibliographical research (Stumpf, 2015), internet research (Yamaoka, 2015) and case study (Duarte, 2015). As for the creation of the brand, we used a mutant brand construction methodology (Kreutz, 2012). As results, we can affirm that brand is much more than aesthetic-market exploration; in other words, it must make sense to people; because of this, fashion designers should rethink their role in society and act on its behalf.
Where's the strength of the trademark?
An analysis of distinctiveness as a requirement
Trademark is a distinctive sign that identifies products and services on the market and its registration guarantees the exclusive use of that sign by the right holder in the territory or country where the registration is granted. It is a type of industrial property, as are patents, geographical indications and industrial designs. According to the Brazilian Industrial Property Law, 9279/1996 (LPI), by means of the provisions of its article 122, "the visually perceptible distinctive signs are not subject to registration as a mark, not included in the legal prohibitions" (BRASIL, 1996).
For the registration of the trademark to be granted and the exclusivity of use to be guaranteed to its applicant, it is necessary to pass the examination carried out at the National Institute of Industrial Property – INPI/Brazil.
The objective of this work is to present a typification of the trademarks deposited at INPI/Brazil, according to their degrees of distinctiveness and the characteristics of the market where they operate. The premise was that the communicative strength of the trademarks lies in their distinctiveness, especially with regard to what is established by item VI of article 124 of Brazilian Industrial Property Law.
The methodology adopted for this paper was the triangulation proposed by Minayo and Minayo-Gomez (2003) with an interdisciplinary approach. The first stage consists of a review of the literature on the economic and distinctive functions of the brand in dialogue with Strategic Communication, with the brand as an element of the communicative component of organizations. In the second dimension, there is the collection of data from the INPI bank. Registered trademark cases will be raised, with qualitative analysis of the collected data and its connection with the chosen theoretical support.
Amenities as a Brand Strategy and Customer Delight
The personal care amenities made available to guests by lodging establishments, present themselves as potential elements to generate added value, enchant, delight and retain guests and to give greater visibility to their brands. Therefore, this work analyzes, in two stages, the personal care amenities offered by the hotels located on Via Costeira in the city of Natal, Rio Grande do Norte, Brazil. First, we sought to identify which products are offered and their differentiating attributes. Then, a quality assessment was carried out based on the perception of specialists, and a comparison between the products used by the hotels surveyed, in order to discuss the possible contributions, they provide to their brands. The study adopted a qualitative, descriptive-exploratory methodological approach, and used the “blind test” technique for data collection, and content analysis for data handling. In view of the results obtained, it is concluded that the amenities offered by most Via Costeira hotels do not present significant differentials, revealing the need to improve their quality and use as a brand strategy and customers delight by the hotels surveyed.
The Digital Communication of the Brand in the Culture of Tribes
With the socio-cultural changes that occurred after the Second World War, institutions and companies continually had to adapt to the ideas and attitudes that emerged from the movements called “Counterculture”. Due to the ethnic-cultural diversification, the brands' communication models with the public were changed. Progressively, mass communication was partially replaced by niche marketing approaches, mainly with online digital resources. Thus, the focus of the brand's communication fell on the aesthetic-symbolic aspects attractive to current or potential consumers and customers, most of whom are linked to online social networks. Due to the interpersonal characteristics of the society integrated in digital communication, today, the communication of some companies is directed mainly to people who identify with the values of the brand identity. Considering this, we report here the descriptive-qualitative research carried out as a “case study”, on the communication of the Brazilian brand Lola Cosmetics, whose emitters seek to bring together a digitally integrated community that, theoretically, is integrated into the current culture of tribes.
Logic’s visual identity
Contribution to reputation management in the logistics outsourcing sector
The visual identity seems to have strategic relevance for companies or organizations as it enables the communication of organizational identity as well as positioning and can be assumed as the unifying element of image with audiences, allowing differentiation from others.
In January 2006, Logic had ambitious goals to grow its turnover for the following years and needed to gain a reputation in the logistics outsourcing setor.
Within the scope of this study, non-interventionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a design project.
This article presents the process that led to the creation of the Logic´s visual identity.
Portuguese Photography in the 19th Century
Carlos and Margarida Relvas
This article deals with 19th century photography in Portugal, focusing on Carlos Relvas. The article begins with a brief history of photography, highlighting the inventors of photography, such as Joseph Nicéphore Niépce, Louis Jacques Mandé Daguerre, William Henry Fox Talbot and George Eastman, moving toward the contextualization of photography introduction in the Portuguese culture in the 19th century. Carlos Augusto de Mascarenhas Relvas e Campos played a tutelary role in Portuguese photography from the 1870’s, was the most successful Portuguese photographer in his time, due to his networks of photographic knowledge based on science and technology, to his atelier, to the introduction of the phototype process in Portugal, but above all, for his participation in national and international exhibitions which brought the recognition of Portuguese photography.